More Hostess® Favorites Hit Shelves Nationwide

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Orange CupCakes, Raspberry Zingers® and Others Join Iconic Treats like Twinkies® and DingDongs® in Stores Across the U.S.

KANSAS CITY, Mo.--(BUSINESS WIRE)-- The “Sweetest Comeback in the History of Ever” continues as more delicious Hostess® snack cakes return to store shelves all across the country. Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes including fan favorites like Orange CupCakes as well as all three flavors of Zingers® - Vanilla, Chocolate and Raspberry. All of these scrumptious varieties are available in both multipacks and single serve packs at local grocers and retailers nationwide.

Since the comeback officially kicked off on July 15th, more than 100 million snack cakes, including classics like Twinkies®, Chocolate CupCakes and Donettes®, have been shipped to stores to the delight of eager consumers. Demand for Hostess treats hit record levels following the comeback, with retailers selling out rapidly. Now, craveable cakes like DingDongs® are everywhere, and fans have been clamoring for the triumphant return of more sweet treats including Orange CupCakes, which together with their chocolate-y brethren are the best-selling Hostess cakes of all time. Other Hostess indulgences, including SnoBalls® and SuzyQs®, are slated to return soon as well.

#CakeFact: Hostess CupCakes were “born” in 1919 (looking good at 94 years old!) but didn’t get their signature seven squiggles and vanilla-crème filling until 1950.

#CakeFact: When Hostess DingDongs were first introduced in 1967, they were known as KingDongs…a royal treat.

For more information about Hostess® and Hostess Brands, LLC, please visit hostesscakes.com and hostessbrands.com. Follow Hostess on Twitter: @Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram: Hostess_Snacks; and on YouTube: youtube.com/HostessSnacks; Hashtag: #comeback.

LAK Public Relations, Inc.
Hannah Arnold, 212-329-1417
harnold@lakpr.com

Source: Hostess

Released October 8, 2013