IBC to Change Name to Hostess Brands, Inc.
IRVING, Texas--(BUSINESS WIRE)-- Interstate Bakeries Corporation (IBC) today announced that it is changing its name to Hostess Brands, Inc. The new name was selected following extensive market research, and leverages an iconic brand that Americans have enjoyed for almost 100 years.
"Hostess has been an important part of Americana for generations, and is synonymous with quality and great tasting treats. It is a name that consumers, customers, and our employees recognize and hold in high regard," said Craig Jung, Hostess Brands Chief Executive Officer.
"While we considered many potential names - one stood out - Hostess Brands. Hostess is well recognized, trusted and the company's best-selling brand with more than $1 billion in annual retail sales. Changing our name to Hostess Brands is another important step toward a bright future for our company," said Jung.
Hostess Brands will continue to bake and deliver products such as Hostess(R) Cupcakes, Hostess(R) Twinkies(R), Wonder(R) bread, and Home Pride(R), each enjoyed in millions of American households. The Company will also continue meeting changing consumer preferences with innovative new baked goods such as Nature's Pride(R), the first brand of 100% all natural breads available across the country.
The new corporate name is effective November 2, 2009.
About the Company
Hostess Brands, Inc. is one of the nation's providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder(R), Merita(R), Home Pride(R), Nature's Pride(R), Hostess(R), Drake's(R), and Dolly Madison(R). The Company is headquartered in Irving, Texas.
Source: Hostess Brands, Inc.
Released November 2, 2009