Hostess Launches Nationwide Call for America’s Favorite Twinkie Recipes
Fans Have a Chance to Be Part of the Next Chapter of Twinkies History and be Featured in New Comeback Edition of The Twinkies Cookbook
Demand for the Golden Delicious Treat Continues to Soar as Hostess Reaches 500 Million Twinkie Milestone at Record Pace
KANSAS CITY, Mo.--(BUSINESS WIRE)-- Calling Twinkies® fans and food fanatics across America! Hostess® invites you to submit delicious, fun and inventive Twinkies-inspired recipes for a chance to be included in the new edition of The Twinkies Cookbook.
Featuring a tasty and unexpected collection of recipes, the new edition of The Twinkies Cookbook will celebrate the successful return of one of the country’s most iconic snack cake. Since the historic comeback on July 15th, 2013, 500 million Twinkies have been baked and shipped, underscoring the enduring popularity.
“On average, Hostess has produced 500 million Twinkies annually, but since returning to shelves last July, demand has been tremendous, pushing us past that milestone faster than ever,” said William Toler, President and CEO at Hostess Brands, LLC. “This is the perfect opportunity to celebrate America’s renewed love affair with Twinkies by creating a comeback edition of the Twinkie Cookbook and inviting fans to be part of the next chapter of Twinkies history.”
To submit scrumptious recipe ideas, Hostess fans can visit hostesscakes.com. The deadline for submission is July 31, 2014. From the recipes received, a collection will be chosen for inclusion in the comeback edition of the Twinkies Cookbook. Creators of the recipes selected will be notified soon afterwards. All submissions become property of Hostess Brands, LLC.
The new edition is set to be published by Ten Speed Press, a division of Random House, in 2015 - in time to celebrate the 85th anniversary of Twinkies.
For more information about Hostess products and Hostess Brands, LLC, please visit hostesscakes.com and hostessbrands.com. Follow Hostess on Twitter: @Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram: Hostess_Snacks; on YouTube: youtube.com/HostessSnacks; on Pinterest: pinterest.com/hostesscakes; and on Tumblr: hostesssnacks.tumblr.com.
Released June 17, 2014