Hostess® Donettes®, America’s #1 Donut, Stage Takeover of National Donut… er, Donettes® Day

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Hostess provides special offer on Donettes when ordered through delivery service Gopuff to celebrate

LENEXA, Kan.--(BUSINESS WIRE)-- Hostess Brands, LLC is celebrating National Donut (er… Donettes® Day) this June 4th with tasty morsels, such as a sweet promotion and partnership with instant needs company Gopuff, engaging social media content and new Donettes apparel and novelty items in the brand’s merchandise shop.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210602005654/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

The festivities will run from June 1-5, 2021 on Hostess’ social media channels, where consumers will delight in exciting and interactive National Donettes Day content, such as downloadable word search games and giphy stickers with phrases including “It’s spelled Donettes,” which Hostess has lovingly created in celebration of the day. Donettes fans can also head to the Hostess Merchandise Shop for exciting new custom designs showcasing their favorite treat. Hostess will spread the Donettes love with social media engagement and the deployment of a web search strategy targeting anyone looking for donuts – or doughnuts – and alerting them to the proper spelling.

Hostess Brands has also partnered with Gopuff, the go-to solution for immediate everyday needs, to ensure it’s easier than ever for consumers to get their hands on a package of Donettes. Those in a Gopuff delivery zone who are craving the irresistible treat can visit the app to have Donettes delivered directly to their door within minutes, while supplies last! Making celebrations all the sweeter, consumers ordering Donettes through Gopuff will receive a discount – 2 single-serve Donettes packs for $4 and/or a $1 off bags of Donettes – from May 31 through June 7, 2021.

“This National Donettes Day, Hostess is taking over. A bite-sized and irresistibly good breakfast snack, we are proud to be the #1 donut in America,”1 said Adam Lisook, Brand Director for Breakfast, Hostess Brands, LLC. “In all seriousness, no matter how you spell it, we at Hostess hope you have a joyful and delicious National Donettes Day. We know how we’ll be celebrating.”

For more information about Hostess® products and Hostess Brands, LLC, please visit hostesscakes.com. Follow Hostess on Twitter: @Hostess_Snacks; on Facebook: facebook.com/Hostess; and on Instagram: Hostess_Snacks.

1 Based on independent national retail sales data.

Marie Espinel, Katie Lewis or Hannah Arnold
The LAKPR Group
mespinel@lakpr.com, klewis@lakpr.com or harnold@lakpr.com

Source: Hostess Brands, LLC

Released June 2, 2021