Brownie and Candy Lovers No Longer Need to Pick One or the Other, Thanks to New Licensing Deal
July 12, 2016
Two of America's Icons, Hostess and Mars Chocolate North America, have come together to offer two new delicious treats hitting stores nationwide this month: Hostess® Brownies made with M&M's® chocolate candies and Hostess® Brownies made with MILKY WAY® pieces.
"With brownies being such an important segment of the category, we set out to elevate the brownie experience with the Hostess brand, and in doing so, co-branded with Mars through a strategic licensing deal," said Burke Raine, Hostess Chief Marketing Officer. "Intensely rich brownies will satisfy most chocolate lovers, but pair them with two of America's most beloved chocolate candy brands -- M&M's and MILKY WAY – and you've got a truly irresistible treat."
The Hostess Brownies made with M&M's feature a rich, mouth-watering brownie with M&M's swirled inside and a fudgy chocolate frosting finished with a sprinkling of milk chocolate M&M's.
The Hostess Brownies made with MILKY WAY will delight treat lovers with a soft, decadent chocolate brownie and silky smooth topping of caramel icing finished with a layer of MILKY WAY candy bar pieces.
Hostess Brownies made with M&M's and Hostess Brownies made with MILKY WAY – developed through a licensing partnership between Hostess and Mars - are now available in stores.
For more information about Hostess products and Hostess Brands LLC, please visit hostesscakes.com . Follow Hostess on Twitter: @Hostess_Snacks ; on Facebook: facebook.com/Hostess ; on Instagram: Hostess_Snacks ; and on Pinterest: pinterest.com/hostesscakes .