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Hostess® Indulges Chocolate Cravings with New Chocolate Crème Twinkies®

February 06, 2012

After More Than 80 Years Hostess Adds New Twinkies Flavor Just in Time for Valentines Day

Irving, TX – February 6, 2011 – Hostess^®, the maker of America’s most iconic snack cakes, is giving consumers the perfect way to celebrate Valentine’s Day this year with the launch of new Chocolate Crème Twinkies. Following a special limited-edition offering of the treat last spring, the popular golden cakes’ signature crème filling is getting a chocolatey makeover just in time for the sweetest holiday of the year – and the flavor is here to stay.

James Dewar invented the Twinkie in 1930, calling it “the best darn-tootin' idea I ever had.” Improving upon such a beloved and iconic treat was quite a task for Hostess - which produces over 500 million Twinkies a year. After an overwhelmingly positive consumer response to the limited-edition of Chocolate Crème Twinkies, it was clear that adding chocolate to Twinkies was a recipe for delicious success. The new decadent chocolate-filled treats will be delighting consumers this Valentine’s Day as sweethearts enjoy a new twist on a treat that has been keeping American’s smiling for more than 80 years. Available in multipack and single serve options, Chocolate Crème Twinkies will join the original vanilla crème Twinkies, as well as Hostess’ entire line of snack cakes, on shelves across the country on February 6^th, 2012.

“For over 80 years, Twinkies have been delighting Americans with their delicious golden cake and crème filling, and new Chocolate Crème Twinkies will be giving Hostess fans a chocolatey twist on an iconic treat that will keep them smiling for years to come,” said Amy Clark, Director of Snack Marketing for Hostess.

To find out more about new Chocolate Crème Twinkies or to join the more 130,000 fans that are part of the Hostess Facebook community, visit www.Facebook.com/Hostess. For more information about Hostess, visit www.hostesscakes.com. You can also follow us on Twitter at www.twitter.com/hostess_snacks.

Hostess Brands, Inc. is one of the nation’s largest providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder^®, Merita^®, Home Pride^®, Nature’s Pride^®, Hostess^®, Drake’s^®, and Dolly Madison. The Company is headquartered in Irving, Texas.