Our Heritage
“Cakes and pastries fine enough to serve at the White House.” That is how Roy Nafziger, IBC’s founder, described his Dolly Madison snack cakes at their introduction in 1937. Roy’s fascination with the First Lady Dolley Madison lent him the name and inspiration to create a high quality snack fit for a socialite like Madison yet affordable for everyone.
Dolly Madison snacks may be best remembered for their marketing campaign in the 1970s and 1980s with the Peanuts comic strip. Characters Charlie Brown and friends appeared on packaging and in TV commercials. Each Dolly fruit pie variety was branded with a different Peanuts character: Charlie Brown on cherry pie, Peppermint Patty on peach pie, Sally Brown on coconut cream pie, Linus van Pelt on apple pie, and so on.
Today, Dolly Madison Bakery® products have grown to include Zingers®, Donut Gems®, Angel Food and Pound Cakes, and a variety of breakfast items like Sweet Rolls, Dunkin Stix and Pecan Rollers.